Considering that the car insurance
market is highly competitive within the United Kingdom, any portals
related to this product will need to appeal to the general public.
Let us break down the site www.womenscheapcarinsurance.org.uk and
examine the positive and the negative aspects.
Upon first glance, the site is neat in its presentation. There are
no banner advertisements that will detract from the overall theme.
The flash graphics on the top of the homepage will grab the
attention of the viewer. This clean layout will enable the website
to load quick even with a slower browser connection.
Unfortunately, there are more negative aspects surrounding this site
than positive attributes. One of the concerns is the sheer volume of
text on the main page. This is entirely too much for a first-time
visitor. Instead, only the primary points should be presented. The
reader then needs to be encouraged to peruse the remainder of the
The contact details are another point of contention. There is only a
static email address and nothing more. More reputable sites will
offer additional avenues such as live chat and a phone number. This
will add to the perceived transparency of the service that is being
Finally, another issue arises with the disclaimer page. It appears
that www.womenscheapcarinsurance.org.uk is only an intermediary site
and nothing more. While this is fine in and of itself, this needs to
be made clear on the homepage. Another concern is that the
connection with their hyperlink is tenuous at best. In other words,
are they truly affiliated with one another?
Of course, some basic modifications need to take place regarding the
aforementioned text and display. The site contains a large gap at
the bottom of the page. Once again, this affects the overall visual
presentation. While these can all be quickly accommodated, the main
task will be to establish the exact connection between providing car
insurance quotes and the main site. Why is this so important?
Transparency appears to be the main issue here and should this be
rectified, a higher number of inbound hits are likely to be the